However, given male sexual violence is endemic to all societies and countries around the world then challenging men’s perceived right and entitlement to use women and girls as ‘sexualised entertainment’ is something which goes right to the heart of belief in men’s innate right to treat and perceive women and girls as sexualised dehumanised beings. Remember desensitisation is the first step towards dehumanisation and various genocides were allowed to happen because the perpetrators viewed their victims as dehumanised objects. If experienced feminist researchers and activists are deeply negatively affected just by watching these images, what effect does this have on those male players who play this game. Rapelay, a violent misogynistic game which reinforces dominant myths concerning women’s and girls’ sexualities.